Indonesia’s Best-Selling Snacks
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Foodie is a fast-moving consumer goods company producing freshly baked and freshly manufactured delicacies: a dozen styles of cookies, lemonade, ginger ale, apple cider, and more. We cater to your needs — you name it, we have it — and we deliver our products right to your door. Our partnership is valuable to us. Give us a chance: +6287846142626
Segmenting
Foodie segments its market by demographics, psychographics, and behavioral. Demographically, Foodie targets Millennials and Generation Z rakyat +62. Psychographically, Foodie targets young people who make purchasing decisions not only to meet basic needs for food, but also emotional needs for socializing and gift giving. Behaviorally, Foodie targets young people whose lifestyles include ngumpul, healing, and ghibah.
Targeting
Foodie targets the upper-middle class café goers and shopping mall visitors first in West Surabaya, then in Bali and Jakarta.
Positioning
Foodie positions itself as an affordable alternative for luxury brands. Foodie serves delicious baked goods and refreshing beverages at a reasonable price point. We are the Kopi Kenangan to your Starbucks.
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